Cbs Tells Sodastream to Revise Brand-Bashing Super Bowl Essay Example for Free

Cbs Tells Sodastream to Revise Brand-Bashing Super Bowl Essay Every year, the Super Bowl attracts some of the best and most high-priced advertising in the world. But it also lures a horde of publicity-seekers claiming their commercials have been censored or rejected by the host network. In nearly all cases, the complaining marketers never really had a shot at the Super Bowl, thanks to shoddy production values, truly objectionable content and, more often than not, the inability to pony up more than $3 million for an ad. And its a common occurrence for the network to ask event sponsors to tweak or edit the content for a variety of reasons (which also can yield a PR bonanza if a sponsor cries foul just ask serial offender GoDaddy. com). But SodaStream, a mainstream advertiser that some time ago purchased a spot in the games fourth quarter, said this wasnt a PR gambit. So whats the issue? The content of its planned commercial seemed to have concerned CBS because it was a direct hit at two other Super Bowl sponsors and heavy network TV advertisers: Coke and Pepsi SodaStream, which sells home soda-making machines, has already run afoul of authorities in the U.K. for a Bogusky-crafted spot indicating its product is more environmentally friendly than established sodas; the spot shows branded bottles and cans of soft drinks exploding into thin air. For the Super Bowl, it hoped to up the ante with a spot depicting truck drivers clad in clothing with Coca-Cola and Pepsi marks on them, according to Ilan Nacasch, SodaStreams chief marketing officer. We really tried to comply with the standards set by CBS, he said. At the same time, he added, We were taking it to a new level, and thats the level where they apparently judged to be going too far. Interestingly enough, Pepsi has scored big points with viewers over the years by showing Super Bowl ads with Coke deliverymen abandoning their employer wholesale for a sip of a Pepsi drink. Of course, Pepsi (and, for that matter, Coke) buys multiple ads in the Super Bowl each year, as well as spends millions of dollars on other broadcast-TV advertising. Another Super Bowl sponsor, Anheuser-Busch InBev with Pepsi this year for in-store displays and promotions. A CBS spokeswoman said network executives declined to comment. Bummed, Mr. Bogusky, famous for his work at CPB still in the game with an older spot we tweaked.

The Purpose of Education: Empowering Individuals Essay -- Philosophy o

Purpose of Education: Empowering Individuals Every now and then I think about my education from kindergarten through senior year of high school and I wonder where I would be and who I would be without it. I have realized that those thirteen years of my life were essential to my development as an individual, for they have shaped me into the person I am today. Education provides people with guidance and practical skills necessary in everyday life. For example, when we are purchasing something, we deal with money. Who do we owe the quick calculation we make as we pay for these items? Thanks to our first, second, and third grade teachers for teaching us to add, subtract, multiply, and divide at such a young age. The math skills we acquire at an age when we do not see the importance is something we carry with us throughout our lives. When driving a distance to visit a loved one, the street signs are very practical. What if we could not read? Thanks to our kindergarten teacher who started us off with reading the words â€Å"cat† and â€Å"dog.† Then we can thank the first grade and second grade teacher who taught us how to write sentences, for if we cannot make it to see our loved ones who live far away, we can write them a letter. The basic education that we are provided with in elementary school helps us to make it through a world which requires our mastery of basic skills. Yet, these basic skills are not enough, for we continue going to school after...

Learning Expirience Essay

Experience can shape our behavior and personality. More over our experiences contribute to our development over time. Learning process occurs when we experience situation that have negative or positive effect on us. In this essay I will briefly describe my personal learning experience; I will also define the concept of learning, and will provide analysis of what I have learned from this experience. In addition my essay will include the analysis and application of classical and operant conditioning as well as cognitive- social learning. My Experience Every person’s identity is formed by the various roles that they perform in the world. In fact becoming a mother is one more such role and it has psychological implications. Four month ago I became a mother to a wonderful, my first baby boy. The experience of giving birth, as well as being home with a newborn for the first few weeks was overwhelming, painful, and emotionally tiring. I am 25 years old and was so exciting to becoming a mother, however when my son was born for the first few weeks I have experienced anxiety, stress, depression, fear and even anger. It has been almost 4 month and my baby is my life, I cannot imagine how I was getting frustrated and feeling all those things when my baby is my joy. Today I am still tired, and stressed, however anger and depression is gone. I have learned from this experience that I need to accept the change in my life, and avoid becoming frustrated. Being prepared for things to be different could have prepared me to deal with situation differently. Also positive attitude should have been my best ally instead of being afraid and having negative thoughts. At last I have learned from this experience that I need to try to develop a new and balanced lifestyle that takes into consideration all areas of my new life. Learning Learning is the process whereby knowledge is created through the transformation of experience (David A. Kolb, 1984). As we learn, we alter the way we perceive our environment, the way we interpret the incoming stimuli, and therefore the way we interact, or behave (Carpenter & Huffman, 2012). Learning through Classical Conditioning One of the best-known characteristics of behavioral learning theory is classical conditioning. Classical conditioning is a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus (Carpenter & Huffman, 2012). There are basic principles of classical conditioning process. Such as the unconditioned stimulus (UC) and unconditioned response (UR), as well as conditioned stimulus (CS) and conditioned response (CR) (Carpenter & Huffman, 2012). The unconditioned stimulus is one that unconditionally, naturally, and automatically triggers a response (â€Å"The propositional nature of human associative learning,† 2009). For example, baby crying made me feel sad and frustrated, and baby smiling made me feel loved, happy and positive. For instance, when I saw my bay for the first time the feeling of pain was simply gone. As I spend those first weeks with my baby although I have had mood swings and feeling of anger sometimes, however every time I looked at my baby I naturally felt better and calmer. The unconditioned response is the unlearned response that occurs naturally in response to the unconditioned stimulus. For example, feel of love in response to my baby smile is unconditioned stimulus. The conditioned stimulus is previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response (â€Å"The propositional nature of human associative learning,† 2009). For example, when my baby cried I felt frustration and in the same time my husband was trying to explain me something thus my husband voice would be conditioned stimulus. Although the sound of my husband voice is unrelated to my baby’s cry and feeling of frustration, if the sound of his voice was paired multiple times with the baby’s cry, the sound would eventually trigger the conditioned response. The conditioned response is the learned response to the previously neutral stimulus. For instance, feeling frustrated when I heard my husband talking to me. In my view classical conditioning is a useful technique that can be applied by creating a positive environment to help people to overcome anxiety, fear and frustration. For example, a situation like my baby’s crying with pleasant surroundings would have helped me to learn new associations. Instead of feeling anxious, frustrated and angry in that situation, I learn to stay relax and calm (Carpenter & Huffman, 2012). Operant Conditioning Operant conditioning is a technique of learning that happens through rewards and punishments for behavior. Through operant conditioning, an association is made between a behavior and a consequence for that behavior (â€Å"The propositional nature of human associative learning,† 2009). The elimination of an undesirable outcome can be used to decrease or prevent undesirable behavior. Feeling frustrated, being angry with situation simply led to more stress and created more problems for myself emotionally and physically. Positive reinforcement: Getting to know my baby, his first smile and lough created a positive and happy environment thus increasing my positive behavior. To conclude learning process revolves around human life. People learn something new every single day, thus creating new experiences and knowledge. Self-development and growth naturally occurs through learning.

The American Dream - 1823 Words

The American Dream is a concept that has been wielded in American Literature since its beginnings. The ‘American Dream’ ideal follows the life of an ordinary man wanting to achieve life, liberty, and the pursuit of happiness. The original goal of the American dream was to pursue freedom and a greater good, but throughout time the goals have shifted to accumulating wealth and high social status. Deplorable moral and social values have evolved from a materialistic pursuit of happiness. In â€Å"Advertising the American Dream: Making Way for Modernity†, Roland Marchand describes a man that he believed to be the prime example of a 1920’s man. Marchand writes, â€Å"Not only did he flourish in the fast-paced, modern urban milieu of skyscrapers, taxi†¦show more content†¦Myrtle dies in her attempt to break free from the Valley. The Valley shows its people as quite dull and lifeless, without hope for the future no matter how hard they work. In a later example, Tom visits the car shop where Myrtle and Wilson live. Wilson appears to be quite the dull character, and Tom and Wilson get into an awkward disagreement. Tom is very arrogant around Wilson. This shows that the rich are disdainful towards those not as successful as them. Material success is all that matters to them, and those who haven’t achieved it are seen as beneath the rich. Tom, Daisy, etc. are like the piles of ashes in the valley. Their lives have no true purpose to them other than financial gain- for the most part, their lives are void. The ashes can be seen as the dead, and sometimes the greedy will rise from the ashes. The continuing formation of ash piles and environmental problems show how the American Dream is being twisted worse as the story continues. The Valley of Ashes represents everything that is wrong with the American Dream. The pursuit of such an amazing concept should never end with such an absolute failure. The Valley proves that not all can p ursue their perfect life. While many lived non luxurious lifestyles, Jay Gatsby was not one of them- but for the wrong reasons. The green light at the end of Daisy’s Dock is a central symbol to the novel, as it represents Gatsby’s American Dream and his desire for the uncorrupted past. When Gatsby stretchesShow MoreRelatedImmigrants And The American Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. 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